The Custom But Still Classic Gallery
"The Custom but still Classic Gallery" is a pop-up gallery event presented by Zippo
to showcase custom Zippos submitted by the public. The gallery would
provoke more people to customize their own Zippos on the companies website.
Role: Art Director
Print and outdoor ads to ask people to submit their custom Zippos
Microsite where people can find information about the gallery, submit their Zippos,
see the stories of other custom Zippos, and shop merchandise for the gallery.
Gallery Invitation
A Custom but Still Classic Gallery Zippo will be given to each individual who has their own custom Zippo selected for
the gallery. Since their Zippo will be displayed in the gallery, we wanted to be sure they had a custom one to use in the mean time.
